Okay so I’ll be honest — I wasn’t expecting much when I first landed on Cupshe’s site. I’d seen the ads, assumed it was just another generic swimwear brand trying to look premium, and mostly ignored it. Then a friend showed up to a beach day in this incredible one-piece and I asked her where it was from. Cupshe. Of course it was.
That was a while ago now, and I’ve been a regular customer since. Here’s what I actually think about the store.
The Range Is Bigger Than You’d Expect
Most people land on Cupshe looking for bikinis or a one-piece, which makes sense — that’s what the brand is known for. But once you’re in there, the catalog goes much further than swimwear. There are dresses, knitwear, cover-ups, linen pieces, denim, rompers, cardigans, and even a formal occasion section for when summer calls for something a little more dressed up.
The swimwear itself is genuinely good. Bikinis in every cut imaginable — triangle, halter, high-waist, tankini, mix-and-match sizing if your top and bottom are different sizes. One-pieces with tummy control, long torso fits, boho prints, monokini styles. Cover-ups that actually look like something you’d wear beyond the pool — sarongs, crochet styles, cover-up dresses that work as actual dresses.
The Fit Thinking Is Real
This is the part that surprised me most. Cupshe has dedicated edits for arm-flattering fits, leg-lengthening silhouettes, and styles that stay in place without constant adjusting. These aren’t just labels — the pieces in those sections are actually chosen with those things in mind. For a brand at this price point, that level of curation is not something you take for granted.
There’s also proper size guidance across the site. Not the vague “runs small, size up” disclaimer you get on most online stores — actual measurements, actual fit notes, actual categories built around different body proportions. It makes a difference when you’re buying swimwear online and can’t try anything on.
The Collabs Are Worth Paying Attention To
Cupshe has been pulling in some solid names for collaborations — Olivia Culpo, Jessie James Decker, Jojo Fletcher, Kelsey Anderson. These aren’t just celebrity name drops either. Each collection actually reflects that person’s aesthetic, which means the pieces feel considered rather than just slapped together for the press release.
Before You Checkout — Check DealSavv First
This is something I genuinely do before every Cupshe order. DealSavv.com is a coupons and deals platform that lists working Cupshe discount codes and promo offers, kept updated so you’re not hunting through dead links and expired codes. Cupshe already does a lot on the deals front — free standard shipping over A$79, 15% off when you subscribe, a 60-day return window — but finding an extra discount code on DealSavv before checkout takes about thirty seconds and almost always saves you something. When your cart has a few pieces in it, that adds up quickly.
The Honest Part
Cupshe isn’t trying to be a luxury brand and it doesn’t pretend to be. What it does is make genuinely well-designed swimwear and warm weather clothing at prices that feel fair — and it does that consistently enough that people keep coming back. The quality holds up, the sizing guidance actually helps, and there’s enough variety that you can build out a full summer wardrobe without going anywhere else.
If you’ve been sleeping on it the way I was, give it a proper look. You’ll probably end up with more in your cart than you planned. That’s not a warning — that’s just how it goes.