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Browns: A History of Fashion

Browns changed the course of fashion retail history when it opened in 1970, as a leader in fashion and the UK’s first multi-brand luxury boutique. A champion of next generation design, Browns continues its legacy, sourcing fresh talent to add to its ever-growing community of creative innovators.

1970s

1970

Introducing… Browns

Joan and Sidney Burstein purchase Browns from Sir William Piggott Brown in 1968. In 1970, they launch their new luxury fashion boutique on South Molton Street in the heart of London’s Mayfair.

1976

Browns Opens A Second Boutique

Expanding their horizons further, in 1976 Browns opens up on Sloane Street, in another of London’s most luxurious destinations.

1979

Browns South Molton Street Expands

Between 1970 and 1979 Browns grew to include shops 27,26,25 and 23 South Molton Street. At a time when there were no multi-brand luxury boutiques, Joan Burstein (affectionately known as Mrs B) and her husband Sidney changed the course of retail and fashion history.

1980s

1981

Studio 54

After a chance meeting between Mrs B and Calvin Klein at Studio 54, 1981 sees the UK launch of Calvin Klein at Browns South Molton Street.

1984

Championing New Designers

After seeing John Galliano’s graduate show at Central Saint Martins, Mrs B buys the entire collection and displays it in the windows of Browns South Molton Street.

1986

Welcome To Browns

Between 1982 and 1986, Browns welcomes a multitude of international designers to the UK, including Missoni, Ralph Lauren, Donna Karan and Alaïa.

1987

Mrs B Meets Rei Kawakubo

Browns opens the first UK based, dedicated Commes des Garçons boutique in South Molton Street.

1990s

A Next Generation

Over the next decade, Browns welcomes designers such as Jil Sander, Versace and Alexander McQueen, carving out Browns’ reputation for spotlighting the superbrands of tomorrow.

1997

Browns Focus

Browns opens Browns Focus at 24 South Molton Street. Designed by architect David Adjaye, the boutique becomes a platform for new design talent and a space to allow young designers to develop into household names.

2000s

2006

Mrs B gets a CBE

Joan Burstein receives a CBE from the Queen for her services to the British fashion industry.

“I’m simply thrilled about this – now I just have to worry about what to wear for the Queen!”

– Joan Burstein

2007

Browns Goes Online

After 30 years in the fashion spotlight, Browns launches its e-commerce site brownsfashion.com, making the Browns experience accessible both online and in store.

2010s

2015

Farfetch Invests in Browns

The search for creativity and innovation continues to define the Browns spirit and in 2015, Farfetch invests in Browns. Holli Rogers joins as CEO, bringing with her the same spirit of creativity, originality and fun.

2016

Browns Gets A Rebrand

For the first time in 40 years, Browns launches a rebrand, refreshing all online and offline elements with a new logo.

“Browns was founded 47 years ago and now was the right time to re-invigorate our branding as we enter into a new era for Browns.”

– Holli Rogers

2017

Browns East

Browns opens a new boutique Browns East at 21 Club Row, in the heart of London’s Shoreditch district. This unique concept presents the world’s top designers alongside the freshest next gen talent in a gender neutral space.

“In creating the overall Browns Nomad concept and opening Browns East, we’ve gone back to our roots, with innovation at the heart.”

– Holli Rogers

2018

Fred Segal Loves Browns

Browns opens its first Nomad concept and international boutique Fred Segal on Sunset Boulevard, Los Angeles.

2018

Browns Partners with BFC NEWGEN

Browns partners with the British Fashion Council on their NEWGEN initiative, continuing its ongoing support of young talent.

2019

Browns Launches Conscious

Browns launches its Conscious initiative, focusing on brands and products that are created with the future of our planet in mind.

2019

Browns Berlin Nomad

Browns opens its second Nomad boutique in Berlin, Germany. The three-day experiential retail concept takes over an abandoned supermarket in Mitte, hosting parties, performances, artwork and more.

2020s

2020

Browns turns 50!

After 50 years as pioneers of luxury fashion, Browns celebrates our legacy and looks forward to the next 50 years.

2021

Browns Gets A New Home

After 50 years at South Molton Street, Browns moves its flagship down the road to Brook Street, welcoming our community into the stunning Grade 2* listed surrounds of our new Mayfair home.

2021

Fashion Meets Food

Fusing Browns’ iconic legacy with our future-facing in-store technology and service, Browns Brook Street champions an unparalleled luxury experience that includes our first ever in-store restaurant, Native.

Browns Fashion Coupons & Promo Codes

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Browns: A History of Fashion

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